Fieldstream
Marketing AI Data Analytics Web App

Overview
Introduction
Fieldstream is a martech design platform built for marketers . It helps to drive decisions by effective data usage. The product combines AI-powered insights with decentralized and neurodata-driven analytics. Marketers may evaluate creative materials, understand emotional responses, and optimize revenue forecasts. This innovative tool is designed to simplify data analysis and improve financial decision-making.
LeverageUX partnered with Fieldstream to design an intuitive marketing dashboard that enhances user experience and provides actionable insights. The project focused on developing a sleek web app, a robust data analysis dashboard, and a scalable marketing analytics dashboard for professionals in the B2B SaaS space.

The Challenge
Designing an advanced marketing dashboard for Fieldstream required overcoming several challenges:
- Complex Data Visualization: Simplify granular marketing data into actionable insights while maintaining clarity and usability.
- User-Friendly Experience: Ensure ease of use for marketers with varying levels of technical expertise.
- Modern UI Design: Create a visually appealing UI/UX design that aligns with the platform’s innovative branding.
- Role-Based Features: Tailor the platform’s tools for diverse user needs, from creative evaluations to financial planning.
- Scalable MVP: Build an MVP quickly to showcase the platform’s capabilities and attract investors.
Our Approach
LeverageUX employed a data-driven approach to create a user-centric web app tailored to Fieldstream’s unique needs:
1. Discovery and Strategy
- Conducted a detailed analysis of the business model and target audience to ensure the platform addressed user pain points.
- Defined the product roadmap, focusing on data analytics design and user-friendly data visualizations.
2. Reorganized UX
- Reorganized the application structure to make navigation intuitive and seamless.
- Redesigned user flows to minimize complexity and improve efficiency.
3. Aesthetic UI Design
- Developed a clean and modern user interface, leveraging martech design principles to align with Fieldstream’s branding.
4. Data-Driven Dashboards
- Designed dashboards that visualize historical marketing performance and predict future trends using AI insights.
- Focused on presenting actionable insights that guide marketers in budgeting and campaign planning.
Our Solution
1. Intuitive Marketing Dashboard
Created a marketing analytics dashboard that simplifies data interpretation with real-time insights and visually engaging charts.

2. Role-Specific Features
Tailored the platform to accommodate different user roles, ensuring personalized experiences for marketers, analysts, and decision-makers.

3. Data-Driven Visualizations
Designed data visualizations that highlight key trends and patterns, enabling users to make informed decisions.


4. Scalable Web App
Built a scalable web app that integrates seamlessly with Fieldstream’s AI engine and decentralized data systems.


5. Modern Aesthetic
Focused on clean design elements and easy-to-navigate layouts to enhance user satisfaction and retention.

Key Features

1. Marketing Analytics Dashboard
- Visualized historical data to showcase the effectiveness of past campaigns.
- Offered tools to predict revenue and guide marketing budget allocations.
2. Data Analysis Dashboard
- Integrated AI-powered insights to identify trends and suggest next steps.
- Provided interactive tools for exploring granular marketing data.
3. Seamless User Flow
- Redesigned user flows to reduce cognitive load and streamline navigation.
- Created role-specific workflows that cater to diverse marketing needs.
4. Scalable SaaS Platform
- Designed a platform that adapts to future feature expansions and evolving user requirements.
The Result
LeverageUX delivered a powerful marketing dashboard that sets a new standard for martech design and data analytics design:
- Enhanced Decision-Making: Simplified data interpretation with actionable insights and user-friendly dashboards.
- Streamlined User Experience: Reduced task complexity and improved navigation for all user roles.
- Modernized Design: Delivered a sleek, professional UI that aligns with Fieldstream’s branding and goals.
- Investor Confidence: Created an MVP that raised $660,000 in funding, demonstrating the platform’s market potential.
“LeverageUX created an intuitive user experience and aesthetic interface for our marketing analytics tool. Their design talent and attention to detail were instrumental in our success.”
— Jens Mathiasson, Co-Founder, Fieldstream
Impact
Fieldstream’s revamped platform empowers marketers to analyze past performance, plan future campaigns, and make data-driven decisions with confidence. The marketing analytics dashboard provides a seamless user experience, making it a go-to tool for professionals in the B2B SaaS space.
Key Benefits:
- A scalable web app with intuitive UI/UX design.
- Enhanced decision-making capabilities through actionable insights.
- Increased user satisfaction with a clean and modern interface.
Why Choose LeverageUX for Martech and Analytics Platforms?
LeverageUX specializes in designing intuitive UI/UX design for B2B SaaS platforms, data analytics dashboards, and marketing dashboards. Whether you need a robust web app or a tailored martech design, we deliver user-centric solutions that drive success.
Ready to transform your marketing analytics platform? Contact us today to build a scalable, data-driven solution.
Discuss your project with us
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